About Servcorp Serviced Office & Virtual Office History | Servcorp Hong Kong

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Learn about the success story that transformed Servcorp from humble entrepreneurial beginnings into a global network. 

  • Alf Moufarrige founded Servcorp in 1978
  • Servcorp established the Virtual Office concept in 1980
  • Servcorp expanded to Singapore then throughout South East Asia, France and Japan.
  • Servcorp was publicly listed on the Australian Stock Exchange (SRV) in 1999
  • Launch of Servcorp Online
  • Further global expansion


Alf Moufarrige, as the quintessential entrepreneur, was about to begin a new venture in 1976. First, he required an office space, receptionist and secretarial support, like any new business starting out. He quickly acknowledged that these overheads were reducing his profits and that he was not able to keep this team occupied 100% of the time. He wanted to share the space, share a receptionist, share a secretary, share the costs, and reduce the overheads.

The idea of Servcorp began!

In a corner office space in the MLC Centre Sydney in 1978 he started with a piece of chalk to mark out the furniture. From here; the idea took hold and grew organically. As he sold one office, he acquired the next. The space quickly grew to one-quarter of a floor with 16 offices.

With enthusiasm, passion and a clear vision of why his formula of Serviced Offices 'multi-tenanted office accommodation' would work, he started to build Servcorp. Alf's formula was simple and he could explain it on the back of an envelope.

Servcorp, within 12 months, had two floors in the MLC Centre Sydney and a location in Melbourne CBD. Until today, the formula behind "Why Servcorp works" has not changed - provide the best city location; create a professional environment with the very technology solutions and team support. A Servcorp Serviced Office is the perfect choice for a company wanting the corporate presence, infrastructure and support of a multi-national without wanting to make the capital investment and commitment normally required. Alf was committed to providing the most cost-effective office solution which allowed clients to focus on their own business and not worry about running the office.

Alf recognised a growing number of home businesses looking for a cost effective city presence and his Servcorp formula was becoming an international success. Alf created the world's first "Virtual Office" in 1980. A Servcorp Virtual Office® allowing businesses to have the presence support and facilities of a serviced office without the cost of full time office space.

Servcorp, over the following years, expanded into Singapore, France, Japan and across South East Asia, closely followed by expansion into Belgium, the Middle East, China, India and New Zealand.

In 1999, Servcorp was publicly listed on the Australian Stock Exchange (SRV).

34 years on, the formula remains the same: focus on providing business solutions to help our clients save time and cost. Servcorp has become a global network which continues to expand. Servcorp's offering is now built around the converged network allowing clients ultimate portability and flexibility to do business at anytime, from anywhere in the world!